Search engine optimization (SEO) is the process of maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by search engines like Google and Bing. SEO is a carefully planned and executed set of activities and processs that gives better visibility to your website in Google's unpaid results — often referred to as "natural", "organic", or "earned" results.

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The earlier the better. The earlier (or higher you rank on the Google/Bing search), and more frequently your website appears in the search results, the more visitors you will receive; these visitors are genuine leads that can then be converted into your customers.

SEO is an essential component of a business’s marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels to reach customers and prospects such as the Telephone Directory and Yellow Pages, having a web presence has become increasingly important if not vital. At the end of the day, if your customers and potential customers are not finding you on the Internet, they are finding your competitors.

SEO is best implemented during the creation of your website. It is easier to build SEO into your website during the creation phase than to do it later. Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.

However, if you already have a website, we can give you a holistic strategy to make your site rank better in Google (provided your website is built well).

It could be take weeks, months or sometimes years!

Yes. There is no fixed timeline to get yourself to the first rank in Google/Bing. There are hundreds of websites being created everyday. Each website is fighting for that real estate to rank one step above the other. Apart from this, Google and Bing update their algorithms every few days in order to make it better for the common man who searches for you.

SEO is painstakinly done step-by-step to grow your visibility. The assurance is better visibility to your website over time.

Also remember, there are normally 10 results on every SERP (search engine results page). That means there are 10 people fighting for that #1 position. In many cases each website has a dedicated SEO company fighting just as hard as you are, so your rankings depend on your competitors activity too. All these influence the SERPs pushing your website up, or down.

Loads of factors! Google, Bing and each other search engine has a variety of parameters they use to rank websites.

• Quality of content
• Quality of code
• Geographical/location specific parameters
• Domain authority
• Link equity and backlinks
• Domain authority
• Duplicate/Plagiarized Content

No. PPC (pay-per-click) ads like Google AdWords and Bing Ads are paid online advertisements which appear next to search results. Running an Ad campaign does not help your SEO rankings, despite some myths and claims.

SEO is a traditional cornerstone of successful online marketing, because it gives your business the best chance of being found – even if the optimization process takes awhile to get right. On the other hand, Ads let you reach customers more immediately.

Ultimately, it’s up to you to choose SEO or PPC for your business, but it’s worth considering that both SEO and PPC ads can help in different ways. These days, many people look online first when they want restaurant recommendations, business reviews, or the answers to their burning questions – and both SEO and ads can help you connect with them when they’re looking for what you offer.

When choosing an SEO partner, it is important to choose someone that is accessible by you anytime. Rainbow Gulf Technologies is a Muscat based company and saves you the pain of waiting for your partner to come online in another time-zone. Good SEO also requires good understanding of your business and your geographical markets.

Rainbow Gulf Technologies is happy to answer all your questions.
Please call +968 98252568 or write to contact@rainbowgulf.com for a free consultation.